Planet + People

Caring for our planet

Extend the lifespan of our garments and stop them going to landfill with our Pre-loved scheme

Use 100% responsibly sourced fabrics

Have officially signed the CANOPY pledge to source only fabrics and packaging that help preserve our world’s remaining Ancient and Endangered Forests

We're proud to...

Be a living wage employer

Partner with Oxfam in the fight against Poverty, with a percentage of revenue from our Pre-Loved collection being donated to them

Only work with factories that meet the highest ethical standards. All of them sign our rigorous Code of Conduct

Have built an inclusive working environment across our whole company

We're dedicated to...

Balancing profit with purpose as a certified B Corp! In 2021 we were in the top 5% of all B Corps, as a "Best for the World™" company

Our memberships of The Fashion Pact, United Nations Fashion Charter, The Sustainable Apparel Coalition and the Carbon Disclosure Project

The highest levels of transparency about how our clothes are made

Donating 10% or more of our profits to charities every year

Celebrating women! We love wrinkles and stretch marks, and never photoshop our models to be slimmer

We’re committed to...

Designing and producing clothing that you will love for many years; they are made to last

Developing a circular fashion business model though our Pre-loved scheme, which is designed to radically increase the rate of re-use and recycling

Reducing waste generated by fashion through our rental and subscription programmes, keeping garments in use for longer